Ask anyone in DM about using attitudinal information in customer targeting and you’ll probably get…
Customer Value Management
Using Market Research in Customer Targeting: An Updated Approach
Those outside it frequently castigate the Direct Marketing (DM) industry for over-communicating with potential and…
ENP: Your route to delivering Short-Term Imperatives whilst still building Long-Term Brand Value
One of the curious things about the marketing profession is that we like to put…
Naked Attitudes
Speak to most DM and CRM managers about using attitudinal research in customer management and…
Collaborative CRM: The Kaleidoscope Principle
Introduction Do you have a loyalty card? The chances are that if you are an…
A Nudge and A Wink – The Essence of Customer Value Management
For many years now, Andrew Ehrenberg, Professor of Marketing at London’s South Bank University, has…
The Big Data Debate
One of the big assertions that have been made by people working in the social…
Changes to Society and Effective Net Preference
The Office for National Statistics recently released new data on the structure of Britain’s 26.4…
Friends and Crocodiles
In the BBC television drama, ‘Friends and Crocodiles’, written and directed by Stephen Poliakoff and…
Customer behaviour vital to loyalty intentions
With retail sales falling by nearly 2% in March, the worst decline in 16 years,…