Forecasting marketing impacts when past returns are no longer a reliable predictor of future benefits…
As we emerge from lockdown and hopefully embrace a period of recovery and reopening, we…
Forecasting & Budgeting
Baseline Sales Forecast
Baseline Sales Forecast For most companies, their primary objective is to deliver more sales and…
Forecasting Folly
So, have you all enjoyed the barbecue summer? It’s difficult to know what was the…
Spin, Spin and Selling News
If you look at the news headlines today you would be forgiven for thinking that…
Thought for the Day
In a previous note Schezzer re-stated an old adage that "the art of forecasting was…
What are the key questions you need to ask to successfully manage your business through the era of austerity?
Try these: How far will my sales fall (or, will they fall at all)? What…
Will the Future be Bad?
No, just different. It will be a bit like doing freefall parachuting for the first…