Back in 2011 Tesco was still riding high with over 31% market share but even…
Indiana Super Bowl and the Temple of Data
A commentator writing in a recent edition of Marketing described data analysts as the new…
B2B Customer Management: The Great Debate 23rd Sept 2014
CONFERENCE and DEBATE: Mercedes-Benz World, Brooklands, Weybridge, Surrey Details on the conference are shown at…
Can Share of Social Chatter Predict Share of Market? – Update! (Topic Originally Discussed Nov 2013)
Back in November last year we mused on the possibility that share of social chatter…
Strategic Brand Management
You may have seen that a new book on creating strategic brand engagement, by author…
Behavioural Economics – An incomplete solution?
When psychologists and economists discovered market research behavioural economics was born. Many market researchers will…
Perfecting the Art of Storytelling
In the April edition of Marketing magazine there is a feature towards the back that…
Measuring the Value of Shopper Marketing
Why Evaluate Shopper Marketing? Shopper marketing is not simply in-store activity. It is a tool…
Running Effective Promotions on Mobile
7 out of 10 consumers would rather give up alcohol then their smartphone (Ipsos). This…
Digital Compliance
Digital platforms provide an ever–increasing array of tools with which to really engage with consumers…